ZETUP PRO handles PRO services, visa processing, company formation, and Emiratisation compliance for Dubai mainland companies — with Scandinavian transparency and zero hidden fees.
Every business owner in Dubai knows the frustration. Your PRO company says “tomorrow” but tomorrow never comes. Your visa renewal is delayed and your new hire cannot start working. Your invoice arrives with charges you never agreed to.
We started ZETUP PRO because we experienced these problems ourselves. As a Danish entrepreneur setting up in Dubai, Dennis Kristensen saw firsthand how opaque the PRO services market can be. Edina Sultan, with over 17 years of UAE government expertise, knew it could be done better.
ZETUP PRO is the result: a PRO company built on Scandinavian values of transparency, reliability, and straight talk.
We Work With
Government liaison, document processing, and everything between you and Dubai's bureaucracy. We handle Amer, Tasheel, MOHRE, DET, and immigration — so you stay focused on your business.
Set up your Dubai mainland LLC with full transparency on costs and timelines. From initial approval to trade license issuance, we manage every step.
Set up your Dubai free zone company across IFZA, Meydan, RAKEZ, DMCC, SHAMS, or DAFZA. We compare every authority and handle the full application — 2–3 week setup, 100% digital.
Employment visas, investor visas, dependent visas, and Golden Visas — processed accurately the first time. No rejected paperwork, no surprises.
Navigate the 2026 Emiratisation requirements with confidence. Quota tracking, Nafis registration, and MoHRE reporting.
Never miss a renewal deadline. We track every expiry date and complete the DET renewal process proactively.
FTA coordination, EmaraTax management, and filing deadline tracking. Your bridge between accountant and government.
Attestation, MOFA, embassy legalisation, and translation services. Per-document pricing with real-time tracking.
End-to-end 10-year residency applications for investors and professionals. Updated Feb 2026 criteria.
DHA licenses your facility through Sheryan, and licenses every clinician in it separately. A doctor you have hired cannot treat a patient until your facility activates their registration.
Dubai Municipality classifies your company and your engineers on a track separate from your trade licence, then permits each project on its own. Emiratisation targets start at 20 employees, not 50.
Your kitchen layout needs Dubai Municipality approval before fit-out begins, every site needs a certified Person-In-Charge, and every food handler needs formal training.
DET has to approve the building before construction starts, then classify the property before it can open — and Dubai's hotel law sets your general manager's qualifications personally.
MOHRE licenses the activity itself on top of your trade licence, and your establishment file cannot be opened until the bank guarantee is posted.
A trade licence will not clear a shipment. You need a Dubai Customs business code, your representatives need their own customs ID, and your trucks need an RTA permit under separate legislation.
Every broker needs a personal card, and an annual test to keep it. And every listing, billboard or open day needs its own Trakheesi permit, with the permit number shown on the ad.
Every guard needs a personal SIRA licence, earned by training and exam and renewed every two years. It is tied to your company, so each hire and each leaver is its own transaction.
Every requirement above is published by the authority that enforces it. Tell us your sector
Your quote is your quote. We separate our service fees from government fees on every invoice. No hidden charges, no surprise add-ons.
Every client gets a dedicated WhatsApp group with real-time status updates. We send renewal reminders 60 days in advance.
Led by Edina Sultan’s 17+ years of government expertise, our team knows exactly what every department needs.
Our standard agreements include a 30-day termination clause. We earn your business every month through performance.
We review your current PRO setup, identify compliance gaps, and show you where you might be overpaying. 30 minutes, no obligation.
Within 48 hours, you receive a one-page proposal with your recommended service tier, exact monthly retainer, and everything included.
We take over from your current provider with zero disruption. You get a full 12-month renewal calendar on Day 7.
Your dedicated account coordinator handles every transaction. Real-time WhatsApp updates. Monthly compliance reports.
We review your current PRO setup, identify compliance gaps, and show you where you might be overpaying. 30 minutes, no obligation.
Within 48 hours, you receive a one-page proposal with your recommended service tier, exact monthly retainer, and everything included.
We take over from your current provider with zero disruption. You get a full 12-month renewal calendar on Day 7.
Your dedicated account coordinator handles every transaction. Real-time WhatsApp updates. Monthly compliance reports.
Join companies across Dubai who switched to transparent, reliable PRO services with Scandinavian values.
Get a free 30-minute PRO Health Check. We will review your current setup, identify any compliance gaps, and show you exactly what transparent PRO services should cost.
Real reviews on Google. No bought reviews, no curated quotes — just unfiltered feedback from Dubai business owners.
Pascal Jacobsen
Local Guide · 22 reviews
Absolutely legendary service and experiences. These guys literal fixed a full company setup for me within 3 days and I got the license straight away. Huge winners. It’s clearly to see the owner Dennis is from Denmark. Always on time, super service minded and have the clients in top focus. Big recommendation from a guy in UAE opening his fourth company.
Lukas Vrabanic
4 reviews
The team was a great help from day one, very knowledgeable in navigating Dubai’s regulations, and ensured I got a great start here. It was a super cool team to work with; I was surprised at how quickly we got everything in order. Very efficient. HIGHLY RECOMMENDED.
Marina Karam
2 reviews
The team is very reliable, made the whole process go sooo smooth! Fast & efficient… Highly recommend
Rasmus Høj Jakobsen
1 review
Knowledgeable and effective agents
PRO (Public Relations Officer) services handle all government liaison work for your business in Dubai — including visa processing, trade license renewals, Emirates ID registration, labour card processing, and document attestation with MOHRE, DET, and GDRFA.
The cost depends on your employee count, transaction volume, and service tier. We provide a detailed written quote before engagement. Visit our pricing page for published starting rates.
Any Dubai company that processes visas, renews trade licenses, or deals with government agencies can benefit from PRO services. For companies with 10+ employees, outsourcing replaces an in-house officer's salary, visa, insurance and HR liability with a single published monthly retainer — compare our scale, from AED 839/month, against your own in-house cost.
Mainland companies (licensed by DET) can trade directly within the UAE market and have no restrictions on business activities. Free zone companies are restricted to operating within their zone or internationally.
Companies with 50+ employees must reach 10% Emirati skilled workforce by December 2026. Non-compliance fines are AED 9,000 per month per missing position.
Standard employment visa processing takes 3–7 business days after all documents are submitted. Golden Visa applications take 2–4 weeks.
Yes. ZETUP PRO manages the full handover from your current provider. We audit all existing visa and license statuses, create a renewal calendar, and take over active transactions without any gap in service.
Our free 30-minute assessment where we review your current PRO setup, check Emiratisation compliance status, identify any overpayments or gaps, and provide a clear action plan.
Yes. We set up free zone companies across IFZA, Meydan, RAKEZ, DMCC, SHAMS, and DAFZA — see our Free Zone Company Formation service for the full breakdown. Our PRO retainer service is mainland-focused, but we handle ad-hoc free zone visa processing, document attestation, and licence renewals on request.
We are located on Floor 35 of Churchill Executive Tower in Business Bay, Dubai. Our office is open Monday to Saturday, 9 AM to 6 PM.
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